Pinterest for Retreat Leaders: Why It Works and How to Start
- Nico
- Jul 22
- 7 min read
Updated: Jul 23
Introduction to Pinterest for Retreat Leaders
When it comes to filling your retreats with the right participants — those who truly resonate with your values and energy — it’s no longer enough to rely solely on Instagram posts or personal referrals. Today, retreat leaders are looking for marketing tools that are more evergreen, soulful, and aligned with their deeper mission.
One of the most overlooked, yet powerful platforms for this kind of promotion is Pinterest.
Unlike other social media spaces that thrive on quick trends and daily engagement, Pinterest is more like a visual search engine. It’s a place where people come with intention — to plan, to dream, and to gather inspiration for their next chapter. That chapter might include a yoga retreat, a creative immersion, or a spiritual journey — and Pinterest often becomes the spark that starts it all.
At Lunita Jungle Retreat, a sacred space in the Mayan jungle of Mexico, we’ve seen how Pinterest can support retreat leaders in gently attracting aligned participants from around the world. When used with clarity and consistency, it becomes a calm and powerful way to build visibility, even while you’re focused on leading, creating, and holding space.
In this post, you’ll learn why Pinterest works so well for retreats — and how you can begin using it as a grounded and effective part of your retreat marketing path.
Why Pinterest Aligns Perfectly with Retreat Offerings
Retreats are not just vacations. They are invitations — into stillness, into healing, into growth. And Pinterest, unlike other platforms, is where people come with their hearts open to those kinds of invitations. It’s where future retreat guests save quotes that move them, dream of sacred places they want to visit, and plan the journeys they hope to take.
Here’s why this matters for you as a facilitator:
Pinterest is built on search behavior, not social popularity. That means your pins (images or videos) show up in searches based on keywords, not on your number of followers.
Content can circulate for months or even years. One well-crafted pin can bring traffic long after it’s posted.
The user base is deeply aligned with retreat audiences. Around 70% of Pinterest users are women — many actively engaged in wellness, personal growth, and holistic travel.
Pinterest users are planners. They’re not browsing aimlessly. They’re gathering ideas for the next transformation — the kind your retreat offers.
This creates a gentle but powerful channel for your retreat work to be discovered by those who are already seeking it.
How to Set Up a Pinterest Business Account as a Retreat Leader
To get started, create or convert your Pinterest account into a Business profile. This is free and gives you access to helpful features like analytics, scheduling, and ad tools.
Start here: business.pinterest.com
Then follow these steps to optimize your presence:
Use a clear, aligned profile image — your logo or a peaceful retreat photo.
Choose a profile name that reflects your work. Example: “Awaken Retreats | Yoga & Healing Journeys”
Write a keyword-rich bio. This helps Pinterest users (and search engines) understand what you offer. For example:
“Sacred retreats for healing, yoga, and personal growth. Explore our global journeys and wellness resources.”
Claim your website. This connects your pins with your site and enables “rich pins,” which display helpful details and look more professional.
With just a few small steps, your profile becomes a living expression of your retreat vision — and a trustworthy doorway for curious seekers.
Building the Right Pinterest Boards for Your Retreat Brand
Boards are the containers for your pins — like mini galleries of inspiration. The best retreat profiles have 8–12 active boards based on themes their ideal clients care about.
Here are some powerful board ideas:
Spiritual Retreat Inspiration
Yoga & Meditation Practices
Sacred Ceremonies & Healing Rituals
Creative Retreats & Art Workshops
Wellness Travel & Holistic Living
Team Retreats & Conscious Leadership
Healthy Recipes for Retreats
Packing Lists & Travel Tips for Retreats
Each board should have:
A clear and searchable title
A short, keyword-rich description
At least 15–20 pins (mixing your own content with repins from others)
Boards are not just about showing off your offerings — they’re about building a space that feels like a home for the kind of people you want to attract.
What to Pin as a Retreat Leader (and How to Do It Well)
Pinterest is a visual platform, so your content should feel beautiful, peaceful, and grounded — just like your retreats.
Here are the best content types:
Standard Pins: Vertical images with text overlays (e.g., “5 Reasons to Join a Yoga Retreat in Mexico”).
Video Pins: Quick glimpses into a ceremony, a testimonial, or a walk through the retreat space.
Idea Pins: Step-by-step content or daily routines from your retreat (e.g., “Our Morning Ritual at the Retreat”).
Carousel Pins: Multiple images showing food, group activities, the natural setting, and healing moments.
Design tips:
Use the 2:3 vertical format (1000x1500 px)
Keep your text readable and centered
Use earthy, soothing colors
Add your logo subtly for brand recognition
Let every pin be an invitation — not to click, but to feel.
How Often Should Retreat Leaders Pin?
Consistency is key on Pinterest. While daily pinning is ideal, even a few pins per week can build momentum over time.
Here’s how to keep it flowing:
Create 5–10 new pins per week (your own or repins)
Schedule using Pinterest’s native scheduler or a tool like Tailwind
Pin seasonal content 1–2 months in advance (e.g., spring retreat ideas in February)
Pinterest rewards steady effort — not volume.
People Also Ask…
What kind of retreat content performs best on Pinterest?
Content that inspires, educates, or comforts tends to perform best — think healing quotes, sacred rituals, behind-the-scenes photos, and retreat preparation tips.
Can Pinterest help me build my retreat email list?
Yes. By leading pins to a free gift (like a retreat prep guide or meditation audio), you can grow a list of potential participants who are already aligned.
Is Pinterest better than Instagram for marketing a retreat?
They serve different purposes. Pinterest is stronger for long-term search visibility, while Instagram offers faster engagement. But Pinterest has longer-lasting impact.
🌿 Want to Go Deeper with Pinterest?
We created a complete educational series to support retreat leaders like you in using Pinterest with clarity, authenticity, and purpose. Whether you’re just starting or refining your strategy, each post offers grounded, soulful insights to help you grow your sacred work online — gently and powerfully.
Explore the full series below:
Conclusion: A Gentle, Powerful Way to Be Found
Pinterest offers retreat leaders a slower, more sustainable way to grow — one rooted in discovery, beauty, and alignment. It’s not about shouting louder, but about showing up where the right people are already searching.
And when your content is crafted with presence and intention, a single pin can become the starting point of a life-changing journey.
Many retreat centers — like Lunita Jungle Retreat in Mexico — are already supporting facilitators by offering not only sacred space, but also promotional guidance. Pinterest is one of the tools that helps those facilitators shine and be found.
If you’re longing to share your work with more people, but without the stress of algorithms or sales pressure, Pinterest might just be the next gentle step on your path.
FAQs about Pinterest for Retreat Leaders
Do I need a big following for my content to work on Pinterest?
No — Pinterest works through search, not follower count. A well-designed pin with good keywords can reach thousands without a large audience.
Can I link Pinterest pins directly to my retreat page?
Yes. Link them to a blog post, a lead magnet, or your retreat details page. Deep linking is encouraged.
What should I use to design my pins?
Canva is a great tool, especially with Pinterest-sized templates and brand kits.
Should I create different boards for each type of retreat I offer?
Yes — this makes it easier for people to find exactly what interests them (e.g., “Spiritual Retreats” vs. “Art & Writing Retreats”).
What keywords should I focus on for Pinterest SEO?
Use search terms like: “retreat in Mexico,” “spiritual retreat for women,” “corporate retreat ideas,” or “healing retreat 2025.”
Is Pinterest still relevant in 2025?
Absolutely. Pinterest’s user base continues to grow, and people still use it for planning wellness travel, personal development, and group experiences.
How can I know what’s trending on Pinterest?
Use the Pinterest Trends tool to find seasonal or rising search terms related to wellness, travel, and creativity.
Can I use Pinterest even if I don’t blog regularly?
Yes. Blog content helps, but you can also pin directly to event pages, lead magnets, or resource downloads.
Where can I follow Lunita Jungle Retreat on social media?
We would love to connect with you and share inspiration, updates, and glimpses of our retreats.
Follow us to stay inspired and be part of our growing community:
Instagram: @lunitajungle_experience
Facebook: Lunita Jungle Experience
Linkedin: LunitaJungleRetreatCenter
Join us online to see stunning visuals of our jungle sanctuary, learn about upcoming retreats, and engage with like-minded individuals passionate about holistic healing and nature connection.
How can I contact Lunita Jungle Retreat to book a retreat or ask questions?
Whether you’re looking for more details, need guidance on choosing the right retreat, or want a customized experience, our team is here to support you.
📍 Visit our website: www.lunitajungleretreat.com
📍 Corporate Retreats: https://www.lunitajungleretreat.com/corporate-retreats
📧 Email us: info@lunitajungleretreat.com
📞 Contact us directly: Available through our website contact form
📅 Book a free consultation call: Schedule Here
✨ Want Support as a Retreat Leader?
If you’re curious about what it looks like to host your own retreat — in a setting that honors sacred traditions and offers full support for your growth as a facilitator — explore how Lunita Jungle Retreat helps retreat leaders thrive:
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