Your Instagram profile is the first thing a potential guest sees, and since the July 2025 update, it can also appear in Google search. Optimizing it for maximum impact means making it both searchable and compelling. Here's how retreat leaders can do it. (Part of optimizing Instagram.)
A profile that's found and that converts
Treat your profile as a searchable landing page. Use a clear name and username with a relevant keyword (your niche or location), a bio that states who you help and how, the right category, and one strong link. Because profiles can now surface in search, keyword clarity in your name and bio directly affects discoverability.
Warmth plus clarity
Beyond keywords, your bio should sound human, say what you offer, for whom, in your own voice, with one clear next step. Add cohesive highlights (offerings, testimonials, FAQ) so visitors quickly grasp your world. Pair this with a strong content calendar. Book a discovery call to talk hosting.